Bell’s Motor Group Brings Kia to Bedford

Bells Motor Group have successfully traded Volvo and Kia vehicles from their award winning Northampton premises for a number of years. They are important clients of Morton Wykes Kramer and we have worked with them on the various stages of their expansion within the town.

Due to the success of their Kia range in Northampton, Bells Motor Group were offered the franchise at Bedford as well. The firm’s director Clive Bell seized the opportunity and contacted us to design a showroom which would allow the Kia vehicles to sit comfortably on their existing Bedford site.

The design involved the construction of a separate KIA showroom next to the Volvo one, with the workshop being shared between both brands. The new addition is a full service showroom offering a wide range of customer services. The modern facility includes sustainable technologies, is branded in the KIA livery and is large enough to display six models from KIA’s latest range.

Working with Warwick Burt Construction, the Kia showroom opened its doors on the 9th of September and it is already attracting plenty of custom from Bedford residents. It is a testament to the success of the Bell’s brand that they were able to take the opportunity to expand at a time of financial turbulence within the economy. We wish them every success in this next stage of their story and are pleased with our involvement at their Bedford premises.